Who builds an own brand with us
A retailer, a marketplace seller and a factory all want an own brand, for very different reasons. Their risks differ, and so should the plan.
Own brand creation for retailers, sellers and founders
We build own brands for companies that already have customers or production, and for founders who are prepared to fund a first batch. Retail chains and distributors tend to need margin and control of the range. Sellers need a defensible product. Manufacturers need a route to the market that does not upset their existing customers.
If you are unsure where you fit, start with the margin calculator or read how the stages and decisions work. Then pick your situation below.
Choose your situation
Retail chains
Category roles, tiers, tenders and rollout across stores.
Distributors
Own margin, own rights and a range for your dealers.
Marketplace sellers
From reselling to an owned brand on Amazon and other marketplaces.
Founders & creators
A staged route to a first brand, with spend tied to validation.
Manufacturers
From OEM orders to your own brand abroad.
Specialist retail
A compact range with high margin at realistic volumes.
Have a product idea? Check it before you buy stock.
Send a short brief. We tell you what we think, including when we think you should not do it.
Tell us about your brand
A few lines are enough: what you want to sell, where and to whom. We reply with an honest view of feasibility, the stages you need and the next step.
- No obligation: the first review of your idea is free
- If we think the idea will not pay back, we say so
- Your idea stays confidential; we can sign an NDA
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