Launching your brand by market: rules and channels
Launching abroad means new rules, labels, trademark filings and sales channels in each market. Check them early, because they change the plan.
Launching a product brand abroad, market by market
To launch a product brand abroad, confirm the product rules and who must be the responsible party locally, file your trademark there because rights stop at the border, adapt labels and language, and choose a channel you can actually support. Doing this for one market at a time usually costs less and teaches more.
The pages below give general information on each market’s rules and channels, and each project is checked with licensed specialists. We take on projects subject to sanctions and export restrictions. See compliance and trademark for how we work on this stage.
European Union
Responsible person, EPR, CE and EU trade marks.
United Kingdom
UK importer duties, UKCA, packaging EPR and UK trade marks.
United States
FDA, CPSC, importer of record, USPTO and Amazon.
Gulf (GCC)
SFDA, SABER, Arabic labels, halal and local importers.
Latin America
Anvisa, COFEPRIS, INVIMA, importers and Mercado Libre.
India
BIS, FSSAI, CDSCO, third-party makers and quick commerce.
Japan
OEM culture, PMD Act, labelling and quality expectations.
Central Asia
Conformity, local-language labels, marketplaces and retail.
Have a product idea? Check it before you buy stock.
Send a short brief. We tell you what we think, including when we think you should not do it.
Tell us about your brand
A few lines are enough: what you want to sell, where and to whom. We reply with an honest view of feasibility, the stages you need and the next step.
- No obligation: the first review of your idea is free
- If we think the idea will not pay back, we say so
- Your idea stays confidential; we can sign an NDA
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