Brands we built and run ourselves
Our group runs product brands of its own, with live websites you can inspect. They are young businesses, and we present them as practice, not as proof of results.
Why a brand studio should run brands of its own
Our group, EnjoyGroup Sp. z o.o., runs six live product brands across mascots, souvenirs, pet products, devotional goods, hotel amenities and plush toys. We built them with the same stages we sell: naming, packaging and labels, supplier work, rules for each market, websites, and advertising paid for with our own money.
Please read this page with one caveat. Several of these brands launched only recently, and we publish no sales figures for them. What they give us is practical knowledge of where the work gets difficult, which is the reason to mention them at all. Our own practice is strongest in plush and souvenirs. In other categories we work with selected contract manufacturers, as described under manufacturing.
You can open each site below and judge for yourself. See also who we are and how the stages work.
Brands we run ourselves
We test our advice on our own money first. These are live brands of our group, and you can inspect each one.
Custom plush mascots for companies, clubs and institutions.
mascotiq.eu ↗ SouveniQTourist souvenirs for shops, museums and attractions across Europe.
souveniq.eu ↗ PetsiQPet products imported from China for European pet retail.
petsiq.eu ↗ PilgriQDevotional goods and souvenirs for shrines and pilgrimage agencies.
pilgriq.com ↗ CourtesiQHotel amenities and HoReCa supplies.
courtesiq.com ↗ Plush&KPlush toys sold to consumers and wholesale in Poland and Europe.
plushyk.pl ↗What running our own brands has taught us
General lessons, offered without figures. Your category may differ.
Naming takes longer than expected
Most good candidates die at the domain or trademark check. A clear family of names helped us, and it may help a group with several lines.
Translation is not localisation
People search differently in each language, and the literal translation of a term can lead to another industry entirely. Check each market’s actual words.
Rules are cheaper at the start
Reading the labelling and safety requirements before ordering is dull work, and it is far cheaper than correcting printed packaging afterwards.
Advertising shows what the offer lacks
Paid traffic gives a fast and sometimes uncomfortable answer. Test on a small budget, then read the enquiries as well as the clicks.
A wide catalogue does not replace focus
A long list of products is easy to publish and hard to explain. Buyers respond better to a clear reason to choose you.
A website live is only the start
Launch day is when most of the learning begins. Search visibility and trade relationships take a long time, and a plan must allow for that.
Have a product idea? Check it before you buy stock.
Send a short brief. We tell you what we think, including when we think you should not do it.
Tell us about your brand
A few lines are enough: what you want to sell, where and to whom. We reply with an honest view of feasibility, the stages you need and the next step.
- No obligation: the first review of your idea is free
- If we think the idea will not pay back, we say so
- Your idea stays confidential; we can sign an NDA
Prefer email? corp@brandgeniq.com · WhatsApp