Private label by product category
Each product category has its own rules, minimums and buying logic. Find out what yours involves before you commit to a plan.
How category changes a private label project
Private label works differently by category: a cosmetic needs a responsible person and a safety report in the EU, a toy needs CE marking, and a tote bag may need little beyond general product safety. Those differences decide your timeline and cash needs far more than the design does.
Our own practice is in plush and souvenirs. In other categories we work with selected contract manufacturers and licensed specialists. The pages below explain what to expect, and the manufacturing models help you pick an approach.
Cosmetics & personal care
Formulas, safety files, notification and claims.
Food supplements
Formulation, permitted claims and notification.
Food & beverages
Recipes, shelf life, certified producers and labels.
Household & cleaning
Formula, classification, safety data and biocide rules.
Pet products
Food, treats and accessories for pet retail and online.
Toys & plush
Safety testing, age grading and own characters.
Apparel & textiles
Tech packs, fabrics, sizing and care labelling.
Home & kitchen
Food-contact rules, tooling and e-commerce packaging.
Gifts & souvenirs
Seasonal collections and small-run customisation.
Baby & kids
The strictest safety rules and a lower-risk first range.
Electronics & accessories
Radio and safety certification, batteries, warranty.
Sports & outdoor
Materials, protective-equipment rules and seasonality.
Have a product idea? Check it before you buy stock.
Send a short brief. We tell you what we think, including when we think you should not do it.
Tell us about your brand
A few lines are enough: what you want to sell, where and to whom. We reply with an honest view of feasibility, the stages you need and the next step.
- No obligation: the first review of your idea is free
- If we think the idea will not pay back, we say so
- Your idea stays confidential; we can sign an NDA
Prefer email? corp@brandgeniq.com · WhatsApp